Below are examples of long and short-form social media copy I wrote for Schmidt’s during 2017-2021. These posts were primarily shared on Instagram, Facebook, and Twitter. The objectives for our social media copy varied from sharing fun short-form copy highlighting product features to longer-form copy introducing a new product.
“Start your year with a deodorant that keeps you fresh all day, like Charcoal+Magnesium. Packed with ingredients like magnesium, activated charcoal, and coconut oil, this formula feels soft when you apply, smells like freshly fallen rain, and is ultra-effective — keeping you fresh for 24-hours. ⚡”
January, 2021
“NEW! Coconut + Kaolin Clay is here to stay. 🥥 We’re kaolin clay stans. Why? Because it’s super soft and a real skincare gem. We’ve added it to our award-winning Sensitive Skin formula, and paired it with our limited-edition Earl Grey + Coconut Milk scent – think sweet and coconut-y, with notes of vanilla and black tea. Snag it up at Schmidts.com and use code 3SHIPFREE for free shipping on your order of 3+ items.”
September, 2020
“Ingredients worth shouting out. 📣”
July, 2020
“Activated charcoal is everywhere these days, including in some of our best-selling products. Here's why the hype is real:
🖤
AC is known to be adsorbent, meaning it can hold liquid molecules on a surface. This is different than absorption, which means the molecules of two substances intermix. While we can't claim that it helps with sweat, we know anecdotally that many of you feel our charcoal deos are very effective.
🖤
In toothpaste, activated charcoal provides a mild abrasion that helps with keeping those pearly whites...pearly and white. Our toothpaste is safe for daily use, but too much straight activated charcoal (like the powders you dip your brush into) can be harsh on tooth enamel over time. Just be mindful if you are incorporating multiple sources into your oral care routine.
🖤
Last PSA: activated charcoal is NOT the same as the BBQ briquettes at the grocery store. (wink emoji). This ingredient should only be used as directed in tested, trusted products. Find our hard-working activated charcoal lineup at Schmidts.com!”
April, 2020
“What goes into a perfect swipe of deodorant?
1. Clean skin. Deodorant is maximized when it’s applied when you’re freshly bathed (or showered, your choice!).
2. Dry skin. Dry skin helps absorb deodorant more easily.
3. Nick-free skin. Wait an hour or so after shaving to apply deodorant. (This is *super* important)
4. Swipe right. Our natural formula warms on contact with body heat. Gently press your deo stick to your skin for at least 5 seconds before applying.
5. Less is more. All you need is 1-2 swipes!”
February, 2020
“Citrusy fresh Patchouli+Hops is baking soda-free, infused with vitamin-rich hemp seed oil, and most importantly, it will help keep you fresh all day. 👍💛”
February, 2020
“The gift that keeps on giving... natural deodorant that actually works! ❤️️🎁🎉”
December, 2019
“
Clean up your clean just in time for the holidays! Our concentrated laundry detergent is free of MIT/BIT, dyes, synthetic fragrance, and propylene glycol. Packaged in PCR and available in three seriously amazing scents. Try it today at @WholeFoods. 💛”
November, 2019
“
DIY-lovers, get excited... Schmidt's Cleaning Vinegars are here! 🤗 Skip the bleach, MIT/BIT, and artificial fragrances. Clean with vinegar and the best essential oil blends around. Available exclusively at @wholefoods.”
October, 2019
“
We’ve heard your suggestions and have exciting news. 🎉 Our best-selling Signature scents are now enriched with magnesium. Say “Hello” to a smoother glide and 24-hour odor protection. Find them at Schmidts.com and wherever you buy your Schmidt's. 💘 Which scent will you choose?”
October, 2019
“Here+Now is here, for good! Co-created with @justinbieber, Here+Now combines spicy citrus, warm florals, and deep woodsy notes for an unforgettable aroma. The formula is baking soda-free and incorporates activated charcoal, plus magnesium, for a smooth glide on skin. 💛 😎⚡️Get it today at Schmidts.com... and a @Target near you!”
September, 2019
“Our new Rose+Black Pepper for Sensitive Skin is formulated with hemp seed oil. Why hemp seed oil? 😍🌹🖤
-It’s vitamin-rich
-It’s known to contain omegas 3, 6 & 9
-It's smooth and gentle on skin
-We love it!”
August, 2019
“Clean with clean ingredients: shea butter, essential oils, turmeric and exfoliating apricot seed. 💛⚡️😍”
August, 2019
“
I spy with my little eye… self-care products that are free from aluminum, propylene glycol, artificial fragrances, artificial sweeteners, and dyes. ⚡️💙👍”
July, 2019
“When many voices unite as one, we can truly make a difference. Throughout the month of June and LGTBQI+ Pride Month, we are partnering with Lachlan Watson, a non-binary actor, and the Trans Justice Funding Project to raise awareness and support members of the trans and non-binary community that don’t have access to basic needs + feel isolated due to a lack of advocacy. Will you join us? Here’s a state by state list of trans-led orgs to which you can donate:
transjusticefundingproject.org/map/
#UnitedWeStand”
May, 2019
“
Clean up your clean with products that are free of aluminum, propylene glycol, parabens, phthalates, artificial fragrances, and dyes. 💛🛁☀️ Available on Schmidts.com and a retailer near you.”
May, 2019
“Natural flavors that kids are crazy about, and ingredients that parents love -Vitamin E, Tea Tree, and coconut oil to help encourage mouth health for growing smiles. 🍍😋🍓”
May, 2019
“Get ready for a treat! Today, we’re launching our brand new Mouthwash! This innovative, plant-powered formula will leave your mouth feeling cool and refreshed with ingredients like coconut oil, goji berry, and pomegranate. Available in Wondermint, Tea Tree+Ginger, and Coconut+Aloe... AND did we mention that they pair perfectly with our Tooth+Mouth Paste? Available now at Target and MySchmidts.com/mouthwash. 💙😄🙌”
February, 2019
“
Bring a little cheer everywhere you go. 🎄😍 Find our holiday collection on Schmidts.com and at Whole Foods Market.”
November, 2018
“Have you tried our moisture-rich body washes yet? Dare we say, it’s the most luxurious Schmidt’s product yet? ✨💎 🛁 Available at Target. ❤️️”
September, 2018
“
Say hello to your new favorite floral: Lily of the Valley, an uplifting, fresh, comforting scent symbolizing happiness and hope. 5% of every Lily of the Valley purchase benefits @janegoodallinst’s efforts to protect animals and the environment. Available in our award-winning Signature and Sensitive Skin formulas on MySchmidts.com/lily. 💛🐵🌿”
August, 2018
“🍃 A collection of #fresh. 🍃”
July, 2018
“
Just a couple sticks with a lot of style. 😘”
July, 2018
“Warm weather ready! 😎👙”
June, 2018
“
It’s true, we’re the ones who put the lime in the coconut. 🍋👉🥥”
July, 2018